What I find interesting, is that the color of the Moon is not seen if you get close to the surface, but only at the distance. And the more light from the sun, the more the colors intensify, making it coming alive in our eyes. It's like the Moon would be made by porcelain, or it's like looking at a radiography.
In the images by my 8 inch telescope, the Moon is not with increased colours at all, just with gamma decreased because the Moon was very bright.
http://lupuvictor.blogspot.ro/2012/07/sunlight-reveals-moon-is-made-of-glass.html